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Shuaib Mitchell
PRESIDENT
Shuaib Mitchell is an award-winning director, producer, and screenwriter with over 35 years of experience and a passion for powerful storytelling. Shuaib brings decades of creative leadership to the forefront, championing diverse voices and delivering impactful content to audiences around the globe. A proud Howard University graduate and member of the Directors Guild of America, Shuaib began his career directing live national broadcasts for C-SPAN before making his mark in film and television. His acclaimed body of work includes documentaries such as Straight Up Go-Go and The Game That Changed College Basketball, as well as narrative films like Too Saved and the award-winning Nocturnal Agony.
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Adiyb Muhammad
VICE PRESIDENT
Adiyb Muhammad is an accomplished actor, producer, and sales leader who brings both creative insight and business strategy to Omni’s development process. With a strong background in guiding projects from concept to pre-production, Adiyb ensures each story is both artistically authentic and commercially viable. His collaborative work with international creatives and sharp eye for compelling narratives help shape culturally rich content into globally resonant films and series. At Omni, Adiyb plays a key role in building strong talent relationships and steering the development pipeline with purpose and precision.
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Lonnie Jackson
CHIEF EXECUTIVE OFFICER
Lonnie Jackson is a visionary creative and strategic leader whose work spans film, business, and community empowerment. A Flint native now based in Atlanta, he brings 15+ years of content development experience across multiple platforms, along with a background in theater, a business degree, and three international master’s degrees in global commerce. His proven track record includes managing multimillion-dollar projects for Fortune 500 companies like Coca-Cola and AT&T, while co-founding the MOTT Foundation Leadership Academy and Omniv8rse Entertainment. As a former activist, youth mentor, and nonprofit leader, Lonnie uses storytelling as a tool for transformation, purpose, and global cultural impact.
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Tiffany Roberts
CHIEF EXPERIENCE OFFICER
Tiffany Roberts, also known as Simply Tiffany Soul, is a powerhouse storyteller and visionary director who seamlessly blends creative artistry with business acumen. With over 20 years of experience in the entertainment industry and a strong foundation in corporate leadership, Tiffany brings a rare dual perspective to every project. A former project manager and trainer responsible for multimillion-dollar IT budgets, she transitioned from the corporate world to pursue her creative passions full time.
As the founder of Simply Tiffany Soul, she has directed, written, and consulted on a range of acclaimed film and theater projects, earning recognition across the independent film circuit. Now serving as Chief Experience Officer at Omni United Studios and co-owner of Omniv8rse, Tiffany is deeply committed to empowering fellow creatives and producing bold, meaningful stories that inspire and resonate.
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Deshawn Marks
CHIEF OPERATING OFFICER
DeShawn Marks is a visionary entrepreneur and business strategist whose career spans corporate leadership, franchise development, and venture capital. With over two decades of experience, including leading the national expansion of T-Mobile stores and managing multimillion-dollar campaigns for Fortune 500 companies, DeShawn brings deep expertise in marketing, growth, and innovation. He co-founded Omniv8rse to tell bold, character-driven stories through film, animation, and digital content. As an investor in emerging industries and a trusted advisor to pro athletes and startups alike, DeShawn blends business savvy with creative passion, helping shape the future of storytelling and enterprise.
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Koby Maxwell
VICE PRESIDENT OF AFRICAN PRODUCTION
Koby Maxwell, a transformative force in African cinema, has emerged as one of Nollywood's most influential producers. Born in Ghana, his background as an award-winning musician and visionary filmmaker provides unique insights into crafting entertainment that resonates across cultures. His groundbreaking productions, including "Paparazzi: Eye in the Dark," "One Night in Vegas," and "My African Love," have consistently redefined Nollywood's international presence, demonstrating his ability to create content that succeeds in both African and Western markets.
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Zubaydah Bashir
ASSOCIATE DIRECTOR OF STRATEGIC PARTNERSHIPS
Zubaydah is a dynamic writer, producer, and fundraiser with extensive experience across media and the arts. As a certified development professional, she's strategized fundraising campaigns, programs, and multi-faceted funder partnerships. She has served in various capacities at industry-leading events like GDC, Tribeca, and more, and managed artist and industry programs at prestigious film and media institutes, and evaluated creative content as a juror and pre-screener. Her work bridges the gaps between equity, media, and impact, as she collaborates with diverse teams to create immersive stories that inspire change. Zubaydah is passionate about harnessing the power of narrative to promote social equity and reflect the beautiful diversity of humankind.
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Tara Hayman
PROJECT MANAGER
Tara Hayman is a creative strategist and producer at Nubia Filmworks, where she leads social media campaigns and contributes to film production projects aligned with the company’s vision. She served as Associate Producer for The Game That Changed College Basketball (2022) and held dual roles as Assistant Production Coordinator and Transportation Coordinator for Nocturnal Agony (2012). With a background in directing community theater in Washington, DC, Tara brings a strong foundation in storytelling and content development. She holds an associate degree from Scottsdale Community College and is currently pursuing a bachelor’s degree in Technology Management at Northern Arizona University. Always seeking new ways to grow and inspire, Tara is driven by a deep commitment to creative exploration and innovation.
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Arielle Walton
BRANDING AND MARKETING MANAGER (GA)
Arielle Walton is a strategic force in brand logistics, marketing, and talent management. As CEO and Founder of The Method Agency, she has led major brand activations, including the “Meet The Barber Grooming Suite powered by RED PRO” at Super Bowl LIX and the Grooming Booth at Roots Picnic 2025, while managing top talent like music executive Ray Daniels and celebrity groomer Joshua “Meeks” Meekins. With a background in PR and a Master’s in Communications, she has worked with BET, Viacom, and the NFL, securing placements with platforms like iHeartRadio and Complex. In 2025, Walton joined Omni United Studios as Brand and Marketing Manager, bringing her passion for precision and cultural storytelling to the world of global film and television.
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Lauren Void-Williams
SOCIAL MEDIA MANAGER
Lauren Void-Williams is a dynamic storyteller with over a decade of experience in crafting intentional, community-driven content that connects, educates, and inspires. With a background in trauma-informed care, parent engagement, and inclusive communication, Lauren leverages data, empathy, and strategy to develop impactful narratives across digital platforms. She is dedicated to amplifying diverse voices, growing authentic audiences, and helping forward-thinking studios like Omni United and United Filmmakers establish a lasting cultural presence online.
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Latasha Hatcher
SOCIAL MEDIA MANAGER
Latasha is the Founder and CEO of TwoFiive, bringing over a decade of experience at the intersection of user-centered design and strategic brand growth. She specializes in designing innovative, accessible digital experiences and high-impact marketing solutions that drive audience engagement and business growth. With deep expertise in UX/UI design, design systems, and front-end development, Latasha leads projects that blend creativity with data-driven strategy. Through TwoFiive, she empowers brands and small businesses with custom branding, website design, SEO-optimized digital marketing, and tailored content strategies—helping clients amplify their voice and scale their impact.